A few times a year, the team sits down and builds a long-term plan: a shortlist of Doodles to produce when to run them and in which countries to show each Doodle. But behind the scenes, it’s a carefully-managed, highly-calibrated operation. So Google fixed the root problem, right? Well, not really.įor the users, Doodles are still (mostly) fun. True - it’s an expensive operation, but what’s a few million dollars to Google if those Doodles could give their corporate a more human face? A world-wide bunch of designers, animators, illustrators, marketers and engineers now produce more than 300 Doodles a year. And so Google created a team of “Doodlers” to make what used to be a single Googler’s part-time job into a full-fledged enterprise. They figured out that these little fun takes on the Google logo could be an important strategic asset. But everything started to change in 2008, when some savvy big shots at the Mountain View headquarters decided to take Doodles a little more seriously. The first Google Doodle: Burning Man Festival, August 30, 1998įor a few years, things were quirky and cool on the Google Doodle front a Happy New Year here, a Vincent van Gogh there. They drew a small Burning Man logo behind the Google logo, et voilà! - the first Google Doodle was born. The two Google founders wanted to tell their twelve users that they’ll be gone for a few days, so no worries if the server crashes or something. Google did not even incorporate yet, and in August of that year Sergey and Larry were off to the Burning Man festival. The year was 1998, and people were still using AltaVista for search. But in fact, the story starts much earlier. In 2014, a group of girl activists found out that Google produced many more Doodles depicting men than Doodles that depict women. But perhaps most importantly, I now realize why we need to be very, very careful about what we measure, as trusting the wrong numbers can have a devastating impact.īehind the scenes, Google Doodles is a carefully-managed, highly-calibrated operation. Those nifty little Google Doodles that you often see on Google’s home page may seem like nothing but harmless fun, right? I decided to dig a little deeper, and found a captivating tale that combines art and data with gender and change. The Google Doodle Paradox: Be Careful What You Measure
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